Why They Need Us
Companies spend a lot of time and effort bringing a product to market. A huge part of this process is to make certain consumers will show an interest in their product, so companies go to great expense to collect data across all ages, genders, etc. I just recently tried a new snack cracker that is about to be released and was paid $125 for 45 minutes to eat and discuss the new product. Last week I was paid $50 for 15 minutes of my time to simply “handle” a few men’s razors and give my opinion on how they looked and felt. Last month: $50 to eat donuts and try three new flavors of Dunkin; Donuts coffee. A few weeks from now I have a two-hour study for $150 testing a new phone app for my iPhone. The icing on the cake for all of you who may be penny pinchers like me? Almost every one of these pays cash, about $75-per-hour on average.
What If I Can’t Attend In Person? Are there Phone or Online Options?
YES. While most focus groups require you to come in person (and are well worth it as they tend to pay well) there are plenty of firms that offer phone interviews or even online work where you meet in a chat room. A few months back, the restaurant chain paid about 100 of us to meet in a chat room and discuss a new menu. I earned $125 for 1 hour of work. And it was fun.
How To Find Research and Focus Group Studies
There are many different ways to search for these studies, so you need to get creative. About 80% of what I find is available simply by visiting Craigslist. Most of these are found under ‘gigs’. The secret here is to once again just make this part of a daily routine. Bookmark Craigslist gigs, and a few times each day stop in and just spend 2-3 minutes searching for the following topics: Focus Group, Market Research, Market Study, Paid Research.
What’s also nice is these studies tend to cast out a large net, so as long as you perform a search once per day you have a very fair shot at getting accepted.
The other way to find focus groups is to let big companies do the work for you. InspiredOpinions will link you up with focus groups so you don’t have to do any searching.
Drowning My Sorrows in Beer
I’m still bitter I wasn’t accepted to a recent beer study that paid $200. Tip: Remember, don’t try to assume you know what the recruiter expects you to say. If they ask you about your diet, don’t lie. If you like donuts, be honest. If you enjoy drinking, then don’t hold back. Nobody is judging you, and your circumstances or preferences may help your chances of being selected.
Some Additional Resources worth looking at: